Volkswagen’s Famous Ketchup Flies Off U.S. Shelves in Record Time
Volkswagen has stirred up excitement in America by introducing its famous Gewürz Ketchup, part number 00010 ZDK-259-101, to the U.S. for the first time. This beloved condiment, typically reserved for Volkswagen’s German factory employees, was made available in limited quantities through the DriverGear platform, and fans quickly snatched it up.
Volkswagen, known worldwide for its iconic vehicles, also has a rich history in food production. The VW Gewürz Ketchup, made to accompany the brand’s legendary currywurst sausage, has been a staple since 1973. Developed by Volkswagen chefs, this secret-recipe sausage is served chopped into bite-sized pieces and generously topped with the ketchup. The condiment, known for its unique blend of sweetness and spice, has gained a loyal following among enthusiasts.
Volkswagen’s condiment line was created in 1996, and the currywurst even has an official VW part number. This signature sausage sparked the development of the Gewürz Ketchup, solidifying its place in VW’s cultural lore.
In celebration of Volkswagen’s 75th anniversary in the U.S., the brand highlights passionate owners and fans in a series of stories. A dedicated VW fan and content creator, Jamie Orr, recently shared how he would bring back bottles of the Gewürz Ketchup from VW’s global headquarters in Wolfsburg, Germany, as souvenirs for fellow enthusiasts. Sharing among the community helped inspire the brand to introduce the ketchup stateside.
For those who missed the initial drop, there’s still a chance to taste the Gewürz Ketchup at ChainFEST, the world’s premier gourmet chain food festival in Los Angeles, on October 5, 2024. The festival promises to give a taste of this rare and beloved Volkswagen treat, making it a must-visit event for fans of the brand and foodies alike.
Volkswagen’s 75th anniversary celebration is not just about cars, but also about the culture and experiences that have made the brand iconic. The debut of the Gewürz Ketchup in the U.S. adds a fun, flavorful twist to the festivities.
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