Ewan McGregor Gives Volkswagen BEV Sales a Boost
Volkswagen has its eyes set on becoming the top-selling electric vehicle maker. Even with Miley Cyrus screeching her tune ‘The climb,’ the German automaker is determined to reach the mountaintop. The electric pioneer Tesla made a BEV goal of 1.4 million deliveries this year (2022). VW Group is nearing 500,000 electric vehicles sold thus far.
Volkswagen Group’s BEV sales climbed to 25% from January to September (2022). The ‘Das Auto’ automaker delivered 366,400 electric cars to enthusiasts in Quarter 1 through Quarter 3. In 2021, Volkswagen Group delivered 293,000 BEVs in the first nine months. Despite “supply constraints,” VW holds a back order of 350,000 reservations in Europe alone.
Overall, Volkswagen Group’s most significant regional impact resides in China. Yet, here lies an underdog story we’re obsessed with: VW got off to a rough start in the Chinese market. Then, triumphing through a few “launching pains,” the German automaker performed a complete 180 and doubled its sales in China. Further, the automaker rose from 47,100 to 112,700 electric vehicle sales.
The Force of Volkswagen or Ewan McGregor?
So what’s VW’s secret to millions of sales? With the help of our favorite Jedi Knight, Ewan McGregor. Taking a different approach than the automaker’s previous Star Wars Obi-Wan Kenobi campaign, Volkswagen mentioned McGregor’s other films while revealing his role as a brand ambassador.
“Ever since he used money saved working as a hotel dishwasher to buy a Beetle, Ewan has been a huge Volkswagen fan. Nowadays, he owns an impressive collection of classic cars, including three Beetles and a T1 bus lovingly restored to its original color.
To celebrate Ewan becoming our Global Ambassador, we invited him to take a behind-the-scenes tour of our factory in Wolfsburg. ‘It was a big day for me,’ he told us. ‘I have been a Volkswagen enthusiast all my life.’ He was shown the ID. Buzz production line and saw how it’s transformed from a metal shell into a fully-electric camper.
To see and meet some of the employees and to watch the robots was just amazing. I was like a kid in a candy store.” – Volkswagen.
Ewan’s love for Volkswagen vehicles runs deep; in fact, the gorgeous actor modified his 1954 Beetle into an electric buggy. The young actor is a gear fanatic, especially regarding sustainability. However, the love and appreciation for global ambassadors don’t end with Ewan McGregor, we learn to love and appreciate actors just like him. McGregor’s passion for Volkswagen EVs ignites a passion in all of us matter of fact, who’s ready to buy ID.4?
Come Test Drive Your Future Volkswagen ID.4 at Sunrise Volkswagen
A beautifully designed Volkswagen ID.4 is waiting for you here at Sunrise Volkswagen. It doesn’t matter if you’re in the market for that new leather smell or that squeaky-clean certified pre-owned; Sunrise Volkswagen provides that hometown customer service you’re sure to love. Volkswagen is famous for its German high-tech engineering and its affordable prices. So if you’re facing some financial hardships, please feel free to take advantage of our finance center. However, if you aren’t ready to transition into a pristine vehicle, our service department will have your car running like new at an unbeatable price. So please make your way over to Sunrise Volkswagen; our staff is committed to your satisfaction.
We look forward to serving you!
Photo Source/Copyright: Shaping Mobility Volkswagen