Volkswagen Partners up With Marvel, Highlights the 2023 ID.4
Volkswagen partnered with Marvel Studios ahead of the release of “Ant-Man and The Wasp: Quantumania,” launching a 360-degree global campaign that puts the brand’s ID.4 model front and center. It comes as no surprise that the ID.4 is going places as the automaker’s best-selling EV, but it also plays an integral part in the movie as the ID.4 is the Super Hero’s family car of choice in the latest Marvel epic.
“Marvel Studios films rank among the most successful movies of all time and Ant-Man is one of the most likable characters in the Marvel Cinematic Universe. Integrating the ID.4 in the movie and the accompanying campaign enables us to reach millions of people all over the world. What’s more, the Ant-Man character is a perfect fit for our brand: he is likable, authentic, and has a great sense of humor,” said Gilbert Heise, Head of Global Brand Management and Consumer Insights at Volkswagen.
A joint spot from the automaker and film studio kicks off the promotional campaign in the run-up to the film’s release. The latest ad was developed and produced by Volkswagen, alongside the Walt Disney partnerships team, Bullitt, and was directed by a longtime Marvel collaborator.The spot is destined for social media, TV, and movie theaters. You can check out the spot below: https://www.youtube.com/watch?v=5XmuqzfpPU4
“This fun, innovative and integrated campaign brings a relatable storyline to life in an extraordinary way. We are so excited to share it with fans around the world, in celebration of the release of the next installment of the MCU,” said Lylle Breir, SVP Global Marketing Partnerships at Walt Disney Studios.
Volkswagen will also release a behind-the-scenes featurette, giving enthusiasts an inside look at not only making the movie, but making the movie with the placement of Volkswagen’s best-selling EV. The model will also feature on the red carpet at the film’s world premiere in Los Angeles, California.
2023 Volkswagen ID.4
The brand’s first electric offering for the masses, the 2023 ID.4 SUV combines practicality and comfort to create an adequate SUV that doesn’t give in to range anxiety. Volskwagen offers a rear-wheel drive configuration, powered by one motor to the tune of 201 horsepower, while an all-wheel drive variant adds a second motor and brings the horsepower up to 295. Buyers can enjoy a maximum range of 295 miles, but an entry-level compromise is also possible thanks to the standard trim, its attractive price tag, and 208 miles of all-electric range. Additionally, the ID.4 comes standard withDC fast-charging capability, making recharging at public stations adequately quick and easy.
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Photo Source/Copyright: Volkswagen