Volkswagen Announces Compact Taos SUV
Volkswagen of America announced a new model, a compact SUV — the Volkswagen Taos is coming to the North American market. Designed specifically for the North American region, the Taos was named as such to resonate with American customers.
“We’re thrilled to announce the name for the newest member of the Volkswagen family. It was important to choose a name that really embodied the nature of the car and the town of Taos, New Mexico was a perfect fit. It’s a small city that offers big things — from outdoor adventure to arts and design and great cuisine,” said Hein Schafer, Senior VP for Product Marketing and Strategy, volkswagen of America, Inc.
The Mayor of Taos, Dan Barrone, also chimed in, saying: “We are excited that Volkswagen has named their sport utility vehicle after the town of Taos. It’s a great opportunity for our community to share its rich history and culture alongside Volkswagen with its unique rich history and culture.”
Taos is a town of 6,000 people with a 400-year history and 1,000-year-old Native American community that’s just a few miles from downtown. It’s notorious for being not only a world-class ski resort, but also for its artist community, and invaluable landscapes including the Rio Grande gorge, the Sangre de Cristo mountains, and vast plains.
Coincidentally enough, Taos was also the home to John Muir (not to be confused with the John Muir that’s often referred to as the father of National Parks), an engineer turned mechanic who gained notoriety with his “How to Keep Your Volkswagen Alive: A Manual of Step-by-Step Procedures for the Compleat Idiot.” Muir first published his book in 1969 with illustrations from local Taos artist Peter Aschwanden. As the book took hold, it became the counter-culture’s guide to repairing Volkswagens and quickly developed a cult following. The little book that began in Muir’s Taos repair shop is often considered responsible for keeping countless VW models running, from classic Beetles to Buses to Type 3 or Type 4 models.
The upcoming Volkswagen Taos will slot beneath the existing Tiguan model, and marks the second proof-point of Volkswagen expanding its SUV strategy here in the U.S. following the launch of the all-new VW Atlas Cross Sport earlier this year (2020). This SUV will cover all bases for customers, including fuel economy, great packaging, advanced infotainment features, driver-assistance features and much more. The VW Taos is sure to be a vehicle of great value, the official reveal is scheduled for October 13th, 2020.
Stay tuned on Sunrise Volkswagen social media for the imminent arrival of the Volkswagen Taos. In the meantime, explore the current Volkswagen Atlas and Tiguan inventory here at Sunrise Volkswagen and schedule your test drive today!