The Volkswagen Scout is Coming Back

July 21st, 2022 by

Black and White Scout Sketch 2022 Sunrise Volkswagen

Photo Source: Volkswagen

The Return of the Scout: A New Era for Electric Vehicles

The beloved Volkswagen Scout is making a triumphant comeback, reimagined as a line of fully electric SUVs and trucks. This move aligns flawlessly with Volkswagen’s ambitious goal of electrifying its entire vehicle lineup within this decade.

A Dedicated Brand for the Electric Future

In a significant announcement, Volkswagen confirmed that Scout will operate as an independent brand within the Volkswagen Group.

“The vehicles will be designed, engineered, and manufactured in the U.S. for American customers. To this end, a separate, independent company will be established in the U.S. this year as the Volkswagen Group moves the strong iconic U.S.-brand Scout into the electric vehicle space.”

–Volkswagen press release

This strategic move positions Scout to cater to North American customers seeking off-road-oriented electric vehicles. The automaker has emphasized that the vehicles will be assembled in the United States to meet the needs of the country’s consumers. Volkswagen has also stated that the prototypes are set to be unveiled within the next year (2023).

“The Scout brand will be a separate unit and brand within the Volkswagen Group to be managed independently.”

–Arno Antiltz, Volkswagen CFO

The official market launch is anticipated for 2026, marking a significant milestone in the company’s electric vehicle journey.

A Look Back: The History of the Scout

Photo Source: SCOUT

Red Scout Wagon 1970 Sunrise Volkswagen

The original Scout, produced from 1961 to 1980, was a pioneering vehicle from International Harvester, a company renowned for its farm equipment and commercial trucks. This innovative vehicle played a crucial role in shaping the modern SUV segment.

 

 

 

 

A Resurgent Classic: Rising Values and Renewed Interest

The legacy of the original Scout is undeniable. Since 2020, the value of classic Scout models has surged, with some appreciating by over 43 percent. Later models, such as the Scout II, have seen even more substantial increases, with values rising by approximately 48 percent. This renewed interest in the Scout brand highlights its enduring appeal and strong brand recognition.

A New Chapter for Volkswagen: Embracing the Electric Future

The revival of the Scout brand represents a significant step forward for Volkswagen as it accelerates its transition to electric vehicles. This strategic move not only reinvigorates a beloved American icon but also strengthens Volkswagen’s position in the rapidly growing electric vehicle market.

Benefits of Scout for Volkswagen Customers:

  • Access to a New Segment: Scout will offer Volkswagen customers access to the growing market for off-road electric vehicles, expanding the brand’s reach and appeal.
  • Strengthened U.S. Presence: Manufacturing Scout vehicles in the U.S. strengthens Volkswagen’s connection with American consumers and supports domestic manufacturing.
  • Diversification of Offerings: The Scout brand will diversify Volkswagen’s product portfolio, offering customers a wider range of vehicle options.

Ready to Ride with Sunrise Volkswagen?

Are you excited about the future of new cars and even more about the future of EVs? We are, too. Whether you’re looking to take a peek at our new vehicle inventory or our quality pre-owned vehicles, we’ve got you covered! Stop by today and see what we can do for you right now!

Posted in Electric Vehicles, EV, Scout, Scout Pickup, Scout SUV, Sunrise VW, Volkswagen, VW