Volkswagen Atlas Wins Hispanic Motor Press
The 2024 Atlas midsize SUV wins top honors at the Hispanic Motor Press Awards, which recognizes the best vehicles for Hispanic consumers based on various criteria.
2023 Hispanic Motor Press Awards
The 2024 Atlas has won the SUV of the Year award at the 2023 Hispanic Motor Press Awards (HMPA). This 14th annual awards program recognizes the best vehicles for Hispanic consumers based on styling, driving satisfaction, technology, safety, environmental impact, mechanical reliability, and value. The award was presented to Volkswagen Group of America President and CEO Pablo Di Si by the Hispanic Motor Press Foundation President Ricardo Rodriguez-Long at the AutoMobility LA event.
“We are greatly honored that our Volkswagen Atlas received the Hispanic Motor Press Award for best SUV for Hispanic consumers,” said Volkswagen Group of America President and CEO Pablo Di Si. “We’ve worked hard not just to make our cars some of the best but also to reach out and include the Hispanic community through our advertising and consumer feedback. As an immigrant from Latin America, connecting Volkswagen with my own community here in North America is personally meaningful.”
The 2024 Atlas SUV has undergone a significant upgrade, making it an even more impressive vehicle than it was before. The latest model boasts a sleek new interior design that is both luxurious and spacious, with premium materials used throughout. The leatherette-trimmed soft-touch dash and center console provide a high-end look and feel, while the second-row door treatment mirrors the first-row design, elevating the cabin’s overall look.
Under the hood, the 2024 Atlas comes equipped with a four-cylinder turbocharged and direct-injection TSI engine that delivers an impressive 269 horsepower and 273 lb-ft of torque. This means that the latest model provides power similar to the previous VR6 engine but with better drivability and acceleration. The standard eight-speed automatic transmission and front-wheel drive ensure a smooth ride, while the optional Volkswagen 4Motion all-wheel-drive system maximizes traction and control in any condition.
The 2024 Atlas is also packed with advanced technology and comfort features, making every ride more enjoyable. The standard IQ.DRIVE driver assistance technology provides hands-on semi-automatic capability, while the 12-inch floating infotainment display and 10.25-inch fully configurable Volkswagen Digital Cockpit Pro keep you connected and informed. Connecting devices is now easier than ever with standard wireless App-Connect, wireless charging, and six USB-C ports (with eight available) that deliver 45-watt fast charging. The new model also features a standard heated steering wheel with shift paddles, ventilated front seats, height-adjustable passenger seat, Climatronic automatic climate control, and Voice Control for added convenience and comfort.
Sunrise VW
If you’re searching for a luxurious and high-performance SUV, the 2024 Atlas SUV is the perfect choice. This SUV is truly a sight to behold, with a stunning new interior design that exudes elegance and refinement. It also boasts a turbocharged engine that delivers a seamless and powerful driving experience. Equipped with advanced technology and comfort features, the Atlas SUV will keep you connected and comfortable throughout your drive. Visit Sunrise VW today to witness up close and personal the impressive features of this vehicle. Don’t let this opportunity slip away!